In a lifetime dedicated to the growth and development of Brazilian Jiu-Jitsu, Master Carlos Gracie Jr. has always guided his efforts and actions by the values of brotherhood, expansion, and integrity. Simply stated by himself:
“My life is dedicated to Jiu-Jitsu. My goal was simply to build a brotherhood to lead the expansion of Jiu-Jitsu while respecting the essence of our art. My students are an extension of my family. I want each one of them to achieve their personal best while helping spread Jiu-Jitsu. We must do that honoring the traditions and efforts of those who came before us.” – Carlos Gracie Jr.
The values and principles that build Master Carlos Gracie Jr.’s personal philosophy have defined to a great extent the culture of Gracie Barra. The table to the right summarizes each one of Carlos’ core values and how they have impacted Gracie Barra as an organization.
BROTHERHOOD
(And sisterhood!) To commit to a common goal above individual selfish needs. To be tolerant and treat people as an extension of your family.
01
INTEGRITY
To think long-term and pave the way for future generations. To honor our predecessors and traditions.
02
DEVELOPMENT
To pass to others the benefits of Brazilian Jiu-Jitsu. To promote and expand the art of Brazilian Jiu-Jitsu.
03
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